The modern story-telling and editorial environment have become a high-pressure one, but unfortunately, it remains low on resources. Yes, you love what you do, and that’s telling stories, but at the same time, you want people to read what you write, and you want them to love it just as much as you do. And there’s also the fact that story-telling is your source of income, so you need it to sell.
This is where publisher analytics come into play.
The roles and goals of analysis
In a nutshell, analyzing content allows you to understand the engagement rate of your readers immediately. It gives you easy-to-understand editorial analytics, making it simpler for you to alter or make improvements on your content. All the data you get, you can incorporate into your stories.
And from here, you can save precious time on reducing the amount of labor you would have otherwise spent on manual analysis and reporting. The time and effort you save — you can use to proceed with coming up with your creative endeavors.
Data that lets you in on the most appropriate actions to take
There are many ways you can use the data you’ve gathered through content analysis. You can even use it before letting your creative side.
For instance, you can first run a topic report to determine the most read and shared topics all over the world. From here, you can find out which networks offer the highest possibility of your content gaining traction. You can even figure out the specific format that works best on which group of people, which means that you’ll have an idea of the most suitable format for your specific reader market.
All in all, content analysis helps you create stories that won’t just attract interest and attention, but will also sell. So, before you even get your pen out, consider incorporating this into your action plan.