The marketplace is rapidly being relocated to the internet. And, as a business owner, you should take advantage of the platform by firmly establishing your business’ website.
But, for your website to serve its purpose, each page must be optimized. The catch is, search engines, specifically Google, have rules on website optimization – that’s why it is best to leave this task in the hands of the pros. Additionally, high-quality website design is a necessary investment, says XXIIBrands, as it encourages visitor engagement and action.
Knowing What Google Wants
Google, the most popular search engine, has parameters that check the security and the value of a website. And every day, it updates its algorithms. Two of Google’s major algorithm updates are the Panda and the Penguin. The Panda update works by lowering the ranking of web pages with duplicate, plagiarized, and poor content. The Penguin update, on the other hand, penalizes web pages with irrelevant links and over-optimized context.
Additionally, such algorithms ensure that website masters and search engine optimization (SEO) specialists are not applying black hat techniques to make web pages rank. Google also penalizes websites that host virus and promote offensive things like pornography and violence.
For a website to be on top of the search engine results pages (SERPs), Google wants to see the high-quality content that incorporates expertise, authority, and trustworthiness (EAT). Basically, Google wants a website and its web pages to have high-quality content that will serve a user.
Serving Internet Users
Internet users, especially your target market, will want to see website content that is useful to them; things like specifications of a product you offer, benefits to them, and rates of your services. Post on your website only helpful, accurate, and truthful information about your business – content that adds value to your customer.
Your website should also have a balance of text and visuals so the user will not be bombarded with information. You can go for a minimalist design to make your website easier on the eyes of the user and more navigable, on the overall.
In addition, your website should have relevant contact information and an “About Us” section so your visitors have the assurance that the page and the entire website is legitimate.
Your website also carries your brand identity. For Google to reward its pages with a higher ranking, make it look credible. Similarly, credibility builds user trust. And, if all these seem a touch overwhelming, ask the experts.