Social media is known for sharing pictures, videos and music. However, people now use it to connect, discuss, issues, find a date, and now people are landing their dream jobs using the same platform. It has been used to search for candidates, to post jobs and for employer’s branding.
Sites such as Facebook, Twitter, LinkedIn, Viadeo and Youtube among others play a crucial role in connecting social media to the professional world. But as expected, KennedyPearce Consulting Ltd says that there are two sides to everything, especially when it comes to job recruitment.
Adapting To the Changing Trends
According to sources by Simply Hired (2010), 50 percent of job seekers in the in the United Kingdom deploy social media in their job searches. Facebook makes up 18 percent of the user’s population with most using LinkedIn at 31 percent.
What that means to recruiters is that for increased visibility and a wider casting of the net for talent, you can’t ignore social media. According to a study, 93 percent of hiring teams will check the social media accounts of candidates before making the final decision. Your digital footprint could help you or prevent you from getting your dream job.
Social Sites on the Limelight
All social sites are equal, but some social sites are a standard on their own. LinkedIn by far is the most popular social media site that hiring managers consult when vetting a candidate’s digital foot prints on the Web. Facebook, Twitter and the candidates’ blogs come in second, third, and fourth respectively. Optimise your accounts in these social media sites to increase your visibility.
How Social Media Affects London Recruitment Agencies
Before you join or call London recruitment agencies, you will have to consider some of the limitations of social media as a recruitment portal. The greatest of these limitations is the subjective nature of the candidates’ posts. Others include potential discrimination based on demographic traits and even the identity theft.
Social media has changed the recruitment and professional scene. Nevertheless, the traditional methods of recruitment retain some relevance and can still be useful to anyone, from job seekers to employers.