What makes local SEO so important to a business’ marketing campaign? Well, for starters, if your customers don’t see your business in their searches — which is helped along greatly by local SEO — chances are you’ll lose them to your competition.
While local SEO may not be a foreign concept to small businesses in Denver, not many are familiar with its more optimized cousin, the hyperlocal SEO. Hyperlocal SEO aims to create a maximum amount of connections with your business and other local businesses in your neighborhood. In turn, it will give search engines the signal that your business is extremely relevant to a specific location. How exactly do you achieve that, though?
Register on Major Directories
It seems like a simple task, but a lot of local businesses fail to register on Google+, Bing Places, and Yahoo Local Listing. If you want a hyperlocal SEO, this is the first step toward your goal. Registering and getting verified on these online directories will signal to search engines that your business is located in Denver and allow it to include your name on its refined searches.
Register on Secondary Listings
Yelp and Super Pages are secondary listings since they have to check the major directories to verify you. If you have the budget, a Yahoo service can claim all your business listings in all major directories and save you the trouble.
Feed Information to Data Aggregators
Data aggregators collect local information about a business and impart it to search engines. You can try Infogroup, Factual, or Localeze. Registration is mostly straightforward and will take you around 15 minutes to finish. They also have instructions on their websites to make the process easier
Again, if you have the extra budget, you can use a service to help you push information about your website to these local data aggregators.
Local SEO is a great tool to reach your local customers. If you want to take it a step further, though, you should start mastering hyperlocal SEO.